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Case - PPC Marketing BIZ TECH

BIZ TECH is an IT company that provides custom software development, data analytics, cloud solutions, and cybersecurity services to businesses. They offer support and maintenance to ensure smooth operation of their clients' systems.

Case Study Details

3

Months

  1. D
  2. I
  3. G
  4. I
  5. T
  6. A
  7. L
  8. A

  1. Objective

    BIZ TECH faced the challenge of lacking non-branded market share exposure and lacking dedicated service providers from a strategy standpoint. The goal of the campaign was to reduce the average cost per conversion and increase consultation requests, as well as improve PPC Management strategies.

  2. Problem

    BIZ TECH had strong brand awareness, but needed to increase their non-branded market share exposure in order to grow their perspective divisions. Research showed that their web property lacked a proper call to action and user flow, as well as a poorly conceived PPC Management strategy.

  3. Strategy

    The campaign strategy included website adjustments to improve the user experience and increase consultation requests. The PPC Management strategy was also expanded into new markets through the introduction of new networks and the incorporation of new display strategies.

  4. Website Adjustments

    The website was redesigned to leverage the BIZ TECH and provide a more simplistic approach for users. This included improvements to the call to action and user flow to increase consultation requests and other actionable items.

  5. PPC Management Strategy

    The strategy was expanded into new markets through the introduction of new networks and the incorporation of new display strategies. This allowed BIZ TECH to reach a wider audience and increase their market share.

  6. A: Adept at algorithms

    This helps enhance the website's relevance and SEO performance.

  7. Result

    The combined strategy resulted in increased visitor engagement, with a dramatic increase in session times and pages viewed. The website changes, in conjunction with the new search strategies, resulted in a 23% reduction in the average cost per conversion. Consultation requests increased by 35% as a result of the campaign.

  8. Success of PPC Management Strategy

    The PPC Management strategy was successfully improved through the introduction of new networks and the incorporation of new display strategies. This allowed BIZ TECH to reach a wider audience and increase their market share.

  9. Conclusion

    The campaign was successful in achieving its goal of reducing the average cost per conversion and increasing consultation requests. The website adjustments and improved PPC Management strategy contributed to the overall success of the campaign.

  10. 28 Oct 2020

    Successful In Expanding Business World Wide

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