Slider-Image

Case - Influence Marketing FUTURE LEARN

FutureLearn is an online education platform offering certification courses from top universities and institutions globally, with a focus on business, technology, healthcare, and the arts. It provides flexible online learning options and support services such as study groups and coaching.

Case Study Details

3

Months

  1. D
  2. I
  3. G
  4. I
  5. T
  6. A
  7. L
  8. A

  1. Objective

    FutureLearn is an online education platform offering certification courses from top universities and institutions globally. It has a focus on business, technology, healthcare, and the arts, and aims to make education more accessible and convenient for learners.

  2. Challenge

    FutureLearn wanted to increase awareness of its courses and brand among potential students in India and internationally. It also wanted to drive enrollment in its courses and generate more leads for its sales team.

  3. Solution

    FutureLearn engaged with us to help reach its target audience through social media influencers. The influencers promoted the company's courses and brand on their social media channels, reaching a large and engaged audience.

  4. Approach

    Digitala selected influencers who had a strong following in the education and career development sectors, and who had a reputation for providing valuable and trustworthy content. The influencers were provided with course materials and other information about FutureLearn to help them create authentic and engaging content for their followers.

  5. Result

    The influence marketing campaign was successful in increasing awareness of FutureLearn and its courses among the target audience. It generated a significant number of leads for the company's sales team and helped drive enrollment in its courses.

  6. A: Adept at algorithms

    This helps enhance the website's relevance and SEO performance.

  7. Key Takeaways

    Influence marketing can be an effective way to reach and engage a targeted audience, particularly when working with influencers who are trusted and respected in their fields. By providing influencers with the resources they need to create authentic and engaging content, companies can effectively promote their products and services to a large and engaged audience.

  8. Future Considerations

    FutureLearn could consider expanding its influence marketing efforts to reach even more potential students, and could also consider partnering with influencers in additional subjects and industries to further broaden its reach.

  9. Conclusion

    Influence marketing was a successful strategy for FutureLearn, helping the company increase awareness of its courses and brand, generate leads, and drive enrollment. It is a strategy that the company may wish to continue and expand upon in the future.

  10. 28 Oct 2020

    Successful In Expanding Business World Wide

    Major subjects

    Lorem ipsum dolor sit amet, consectetur adipisicing elit. Adipisci, aperiam aut exercitationem facere itaque laboriosam maxime minus molestiae nemo nulla officiis placeat quam quasi quisquam repudiandae

    My Achievements

    Lorem ipsum dolor sit amet, consectetur adipisicing elit. Assumenda atque cumque ducimus eveniet fugit impedit incidunt ipsam libero maxime, perferendis, quam quasi ratione reiciendis.

© Digitala 2023.