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Case - Social Media Marketing Hart Sport

HART Sport is a sports company that offers a range of high-quality sports equipment and accessories. The company aims to help people lead active and healthy lifestyles through sport. HART Sport offers products such as sports equipment, fitness gear, and clothing and footwear for both casual wear and sporting activities.

Case Study Details

3

Months

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  8. A

  1. Objective

    Hart Sport is a popular sports company that noticed that its typical, high-spending advertising strategy was not generating the desired results. The company's largest market is young people between the ages of 15 and 25, who are not interested in traditional media outlets and are looking for a brand that offers constant change and innovation.

  2. Problem

    To reach this digital audience, Hart Sport implemented a new social media marketing strategy with a strong emphasis on narrative. The company's advertising shifted from conveying a single message about its products to discussing motivation, aspirations, and overcoming obstacles. This approach helped Hart Sport to be seen as a genuine brand that fosters authenticity and a sense of community.

  3. Solution

    Hart Sport engaged with the subcultures of each sport, communicating with them in their own language. This helped the company to connect with its target audience and understand their interests and preferences.

  4. Execution

    By using data to understand their users and developing a diversified, social, and engaged digital strategy, Hart Sport was able to produce impressive results. The company's new social media marketing strategy has been successful in reaching its target audience and engaging with them in a meaningful way.

  5. Tactics

    As a result of the new strategy, 7 million people have joined Hart Sport, and the majority of them interact with the brand multiple times per week to upload and evaluate their fitness data. This shows that Hart Sport's social media marketing efforts have been successful in engaging its audience and providing value to them.

  6. A: Adept at algorithms

    This helps enhance the website's relevance and SEO performance.

  7. Strategy

    In 2012, the company saw a 55% increase in membership. This significant increase demonstrates the success of Hart Sport's social media marketing strategy and the effectiveness of using a strong emphasis on narrative and being a genuine brand.

  8. Result

    Hart Sport's successful social media marketing strategy shows the importance of understanding your audience and creating a narrative that resonates with them. By being genuine and engaging with subcultures, the company was able to connect with its target audience and generate impressive results.

  9. Conclusion

    The success of Hart Sport's social media marketing strategy also highlights the value of using data to understand your users and developing a diversified, social, and engaged digital strategy.

  10. 28 Oct 2020

    Successful In Expanding Business World Wide

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