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Case - SEO Salty Lama

Salty Lama is a company that has been offering processed water, water treatment equipment, and water-related services since 1947. They are known for their commitment to quality and innovation in the water industry.

Case Study Details

3

Months

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  1. Introduction

    Salty Lama is a company that has been offering high-quality processed water, industrial water treatment equipment, and water-related services to numerous companies since 1947. However, their website was not adequately optimized for search engines, leading to poor discoverability and a lack of leads.

  2. Challenges

    Salty Lama faced several challenges with their website, including poor optimization, inadequate keyword research, slow download rates, large file size for the home page, multiple IP address issues, missing sitemaps, and insufficient robots.txt file.

  3. Execution

    To improve their search engine visibility, Salty Lama partnered with an experienced marketing agency that conducted in-depth phrase research and analysis to determine the most effective keywords for their website. The agency then implemented advanced SEO techniques on the website, created additional informative pages, and produced high-quality content to strengthen the website's themes. They also engaged in link development, social media marketing, and other tactics to promote the website.

  4. Outcome

    As a result of the SEO campaign, Salty Lama achieved numerous top positions on leading search engines, resulting in a significant increase in targeted traffic. The monthly increase in traffic was 34%, and the visitor increase from search engines was 46%.

  5. Successful Keyword Research

    The successful outcome of the campaign was largely due to the extensive keyword research and analysis conducted by the marketing agency. By identifying the most effective keywords and keyword combinations, the agency was able to target the right audience and improve Salty Lama's discoverability on search engines.

  6. A: Adept at algorithms

    This helps enhance the website's relevance and SEO performance.

  7. Improved SEO Techniques

    The marketing agency implemented cutting-edge SEO techniques on Salty Lama's website, including optimizing the website's structure and content, creating additional informative pages, and producing high-quality content. These techniques helped to improve the website's visibility on search engines and attract more targeted traffic.

  8. Niche Link Development and Social Media Marketing

    In addition to the SEO techniques implemented on the website, the marketing agency also engaged in niche link development and social media marketing to promote Salty Lama's services. By publishing content on niche websites and relevant social media platforms, and linking it back to the website, the agency was able to drive more traffic and improve the website's search engine rankings.

  9. Conclusion

    Overall, the marketing campaign was successful in improving Salty Lama's discoverability on search engines, resulting in a significant increase in targeted traffic. By conducting thorough keyword research, implementing advanced SEO techniques, and engaging in niche link development and social media marketing, the marketing agency was able to help Salty Lama achieve top positions on leading search engines and increase its market share.

  10. 28 Oct 2020

    Successful In Expanding Business World Wide

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