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Case - Display Ads Marketing ZAP Piling

ZAP Piling is an Asia-Pacific internet travel company that specializes in booking flights and other travel services online. They had been in operation for 5 years and had a strong customer base in the region. However, they were experiencing a decline in flight searches and bookings on their website.

Case Study Details

3

Months

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  1. Objectives

    ZAP Piling approached a display advertising company with the goal of increasing flight searches and bookings on their website. They wanted to reach a wider audience and drive more traffic to their website through targeted display ads.

  2. Target audience

    ZAP Piling identified their target audience as travelers in the Asia-Pacific region who were interested in domestic and international flights. They also targeted travelers who were interested in budget flights and last-minute bookings.

  3. Strategy

    We developed a strategy that focused on reaching ZAP Piling's target audience through targeted display ads on popular travel websites and social media platforms. The ads featured attractive discounts and promotions for flights booked through ZAP Piling's website.

  4. Result

    The display ad campaign was successful in increasing flight searches and bookings on ZAP Piling's website. In the first month of the campaign, there was a 20% increase in flight searches and a 15% increase in bookings. In the following months, the increases were even higher, with a 25% increase in flight searches and a 20% increase in bookings.

  5. Key performance indicators

    The key performance indicators for the campaign were the number of flight searches and bookings on ZAP Piling's website. The campaign exceeded the targets set by ZAP Piling, with a significant increase in both flight searches and bookings.

  6. A: Adept at algorithms

    This helps enhance the website's relevance and SEO performance.

  7. Challenges

    One of the challenges faced during the campaign was the need to constantly update the display ads to reflect the latest promotions and discounts offered by ZAP Piling. This required frequent collaboration between the display advertising company and ZAP Piling's marketing team.

  8. Solutions

    We implemented a system for regularly updating the display ads with the latest promotions and discounts. This ensured that the ads were always relevant and attractive to the target audience.

  9. Conclusion

    The display ad campaign was successful in increasing flight searches and bookings on ZAP Piling's website. The targeted ads reached the desired audience and drove traffic to the website, resulting in a significant increase in revenue for the company.

  10. 28 Oct 2020

    Successful In Expanding Business World Wide

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